Scaling Design Ops at Taco Bell
Building Taco Bell’s first DesignOps practice, design system, and UX research function to support a growing team and streamline cross-functional collaboration.
Case Studies
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Creating a UX Center of Excellence
Established a UX Center of Excellence from scratch, mentoring a junior design team and embedding user-centered practices across Comcast’s internal L&D org.
Overhauling a Medical Insights Dashboard
Redesigned GSK’s internal medical dashboard, migrating from Power BI to a custom platform and raising usability scores from 34 to 81 through research-driven transformation.
Building a Self-Service TV Ad Buying Tool
Designed and engineered a responsive self-service platform that simplified linear TV ad buying through iterative UX and content strategy.
Design Operations Lead
2023 — Present
Taco Bell
Launched and scaled Taco Bell’s first DesignOps function, building the team’s design system, research capability, and operational infrastructure to support high-performing UX at scale.
Sr. Program Manager, Digital Experience
2021 — 2023
Comcast
Established a UX Center of Excellence to support a newly hired design team, driving UX maturity and embedding user-centered practices into Comcast’s internal learning ecosystem.
Senior Product Designer
2020 — 2021
GSK
Redesigned a medical analytics dashboard to unlock 10+ years of clinical data, increasing usability and driving adoption through custom tooling and stakeholder alignment.
UX Engineer
2017 — 2020
Effectv
Led UX for Comcast’s first self-service ad buying tool and introduced UX measurement practices that improved usability, stakeholder trust, and delivery velocity.
UX Strategist
2010 — 2017
TopClick
Founded a UX consultancy focused on helping small and midsize businesses achieve measurable outcomes through responsive design, content strategy, and usability-driven workflows.